Launch Playbook
Maximum impact on launch day and beyond
Launch week sets the ceiling for everything that follows. Launch is four weeks of coordinated content that takes a single announcement and turns it into sustained reach.
Announce with authority, deep-dive into features, build momentum with customer stories, and sustain the wave.
One post is not a launch
Founders post once, watch the likes, and wonder why nothing happened. Real launches are a 2-week drumbeat. Week 1 opens the aperture; week 2 goes deep on what the product actually does.
Features mean nothing without stories
Week 3 is customer stories and use cases. Not "our new feature supports X." Instead: "here is what one user actually did with it." Stories travel. Feature lists do not.
Launch fatigue is a thing
Your audience tunes out after day three. The playbook cadence is designed to stay fresh — LinkedIn gets the depth, X gets the momentum, Threads gets the community angle.
Week 4 consolidates the audience
Most people stop posting once the launch is done. Week 4 is lessons-learned, roadmap, and "here is who joined us" content that turns visitors into a following.
Four weeks, one structure, zero blank pages
The Announcement
Big reveal.
Deep Dives
Feature-by-feature breakdowns.
Momentum & Social Proof
Customer stories, engagement, community building.
Sustain & What's Next
Consolidate gains.
See every post's role
All 96 posts — with purpose, writing instruction, hook, format, and energy. This is exactly what the agents follow when writing your content.
Every post has a job. That's the difference.
Regular AI campaigns plan topics and hope they work. Launch uses a proven playbook where every post has a pre-defined role — like “Week 2, Post 3: Curiosity Hook.” The structure is battle-tested; the AI fills it with your content, your voice, your business.
Posts are generated as editable drafts. Edit, reschedule, or approve them before they go live.
- 96 posts written specifically for your business
- 16 LinkedIn posts (Ghost agent, long-form thought leadership)
- 40 X posts (Pulse agent, sharp takes and hooks)
- 40 Threads posts (Stitch agent, community-first voice)
- Every post pre-assigned a role in the 4-week structure
- Delivered as drafts in your calendar — edit before publishing
- Brand colors, logo, and voice applied to visual posts
- No subscription required, no recurring fees
€39. One time. 96 posts.
One-time purchase. No subscription required.
Questions about Launch
Ready to run this playbook?
4 weeks from now, you will have 96 posts published and an audience that actually cares.
Get the Launch playbook