The campaign for the moment you're in.
A fixed-price campaign executed by an AI squad, built for a specific business moment — a conference you just left, a pipeline that went quiet, a profile that needs its first hundred followers. Pick the moment, enter your URL, and get a campaign where every post has an authored role.
See your playbook in action
Enter your product URL and get 3 sample posts — one for each platform. Free, no signup.
What's happening in your business right now?
Every playbook is built for a moment, not a content type. Find yours.
Something is about to ship
The Raise Announcement
Turn your funding news into hires, customers, and momentum
The round is closed and the press hits Tuesday. You get one day when everyone is paying attention — don't spend it on a single "thrilled to announce" post. Two weeks that sequence the aftermath — announcement, credibility, hiring, customer conversion — so the spike becomes applicants, demo requests, and believers, not a trophy.
The Pivot Story
Change direction without looking like you failed
You've decided to change direction, and the announcement is the highest-stakes post you'll ever write — one wrong note and "so it didn't work?" becomes the story. The Pivot Story is two weeks that own the turn before the rumors do, reframe the change as conviction sharpening, and bring the people who backed the old thing into the new one.
You need pipeline now
Conference Afterburn
Turn a week of conference handshakes into booked pipeline while it still matters
You just walked out of a conference with 40 conversations and about 72 hours before everyone forgets you. This playbook metabolizes the event — sharp takes while the hashtag is still warm, and open-door closes that convert scanned badges into booked calls.
Plateau Breaker
A one-week sprint to get momentum back after the launch spike died
You went quiet after launch and the "I'm back!" post feels mortifying — so skip it entirely. Five days engineered to re-enter with dignity: confess the gap, prove you've shipped since, drop your sharpest earned take, reopen the room.
Pipeline Revival Sprint
Warm the market in two weeks when the pipeline goes quiet
Your forecast just went red and you need conversations in the calendar now, not next quarter. Two weeks that move a cold audience from problem-aware to hand-raised — reply-gated micro-offers that fill your DMs with buyers describing their own dead pipeline.
Objection Demolition
Pre-handle every sales objection in public so your calls start at 'yes'
You just lost another deal to "too expensive" — or got ghosted after "let's circle back next quarter." Three weeks that pre-handle the three objections your pipeline dies on, in the order deals actually stall, so prospects arrive already past the walls and calls open at "I just have one question."
One Win, Ten Angles
Turn a single customer win into three weeks of proof that never sounds braggy
You just landed the best customer result you've ever produced — and the only move you know is the "proud to announce" screenshot. One Win, Ten Angles interviews you about that single win and mines it into three weeks of proof — before, mechanism, number, invitation — so it pulls in look-alike buyers instead of one round of congratulations.
Warm the List
Be the name they already know before your cold email lands
You built the target-account list and outreach starts in four weeks — and right now those inboxes will give you dial tone. Warm the List choreographs four weeks of LinkedIn posts to the day you start outbound, so your name lands already warm and the reply is "I've been following your posts" instead of silence.
You need an audience
Founder Cold Start
Go from invisible to worth-following in three weeks
You went full-time and your founder profile is a graveyard: near-zero followers, no posting habit, nothing that tells a stranger why to care. Three weeks to change that — plant a POV, prove you build, gather your first hundred.
LinkedIn Engagement Sprint
Drive comments, reposts, and reach in two weeks
Two weeks of LinkedIn posts engineered for one thing: engagement. Polarizing questions, debate prompts, contrarian takes. Comments and reposts compound into reach — this playbook is the engine.
Industry Authority
Thought leadership without personal stories
Four weeks of analytical content positioning you as someone who sees the field clearly. Trend pieces, framework explanations, unwritten rules. For experts who want authority without vulnerability — grounded in observation, not autobiography.
News Reactor
Stay relevant by reacting to what your industry just did
Four weeks of timely takes on industry news, launches, and competitor moves. Every post responds to something that just happened. Recency is the engagement engine — become the voice your audience checks first when news breaks.
Ragebait Series
Two weeks of calm provocation engineered to ratio (in a good way)
Two weeks of polarized takes on X and Threads. Every post stakes out a position someone will want to argue with — calm tone, sharp content. The goal is not drama, it is distribution: replies and quote-posts compound reach far more than likes. Built for brands with a spine — it attacks ideas, never people.
The business has a calendar
Own Your Season
Own your season — tax time, the holidays, back-to-school — before your competitors wake up
Your make-or-break season is four to six weeks out and your competitors are still asleep. Own Your Season catches the early planners, grounds your pitch in what's genuinely different about this year's cycle, and converts the procrastinators against a deadline that's actually real — timed so you peak exactly when demand does.
Booking Fill Sprint
Fill a quiet calendar in three weeks — without discounting your way to the bottom
Next month's calendar is half-empty and the tempting move is a discount. Booking Fill goes the opposite way — three weeks that make prospects feel the cost of waiting, frame your limited availability as a quality signal, and close the month against a real deadline. Built for professional-services and B2B booking. No price cuts.
Hiring Magnet
Turn "we're hiring" into a stream of people who actually want to work for you
The role has sat open for weeks and the job board keeps returning résumé-spam. Hiring Magnet is four weeks of employer-brand posts that show the work, the people, and the bar — so by the time the announcement drops, the right people are already sold and the wrong ones have filtered themselves out.
How it works
Questions
What do I get for €39?
A complete campaign executed by an AI squad, built for one specific business moment. Every post has an authored role — its place in the arc, its purpose, its writing instruction, hook, format, and energy. Cadence depends on the playbook: an intense 8-post week (Plateau Breaker) up to 30 posts over three weeks (Founder Cold Start). Same price, different moments — the value is the strategy, not the post count.
Which playbook should I pick?
Start from what’s happening in your business right now. Launching something — or changing course? The Raise Announcement or The Pivot Story. Need pipeline? Pipeline Revival, Objection Demolition, Conference Afterburn, or One Win, Ten Angles. Need an audience? Founder Cold Start, LinkedIn Engagement, or Industry Authority. Running a booked business? Booking Fill, Own Your Season, or Hiring Magnet. Each /playbook page explains the specific moment it’s built for.
Do all playbooks need an interview?
No. Playbooks built on your real story (Founder Cold Start’s ship logs, Conference Afterburn’s event takes, One Win, Ten Angles’ customer win, The Raise Announcement, Hiring Magnet’s real team stories, The Pivot Story) include a short interview so nothing is fabricated — that’s what makes them impossible to fake. The research-only playbooks (Pipeline Revival, Objection Demolition, Warm the List, Booking Fill, Own Your Season, LinkedIn Engagement, Industry Authority, News Reactor, Ragebait) are written from your website context alone.
Do I need a subscription?
No. Every playbook is a one-time €39 purchase. No recurring fees, no seat pricing, no platform lock-in.
Can I buy more than one playbook?
Yes. Playbooks compose — buy one to start, add another when your moment changes. A common sequence: Founder Cold Start to build the audience, then Pipeline Revival when you need conversations, then Conference Afterburn after every event.
How does it work?
After purchase, enter your product URL. We analyze your business, then generate your playbook’s posts in a few minutes. Posts are scheduled automatically across the cadence (days or weeks, depending on the playbook). Interview-fed playbooks add a short Parley interview first so the personal posts run on your real story.
Can I edit the posts before publishing?
Absolutely. All posts land in your calendar as drafts. Edit, reschedule, or approve them before they go live.
What makes this different from regular campaign generation?
Regular campaigns use AI to plan topics from scratch — quality varies. Every Momentum playbook is an authored structure where each post has a pre-defined role in a narrative arc, names the trap to avoid, and encodes a platform-native mechanic. The strategy is the product; the AI fills it with YOUR content.