Brand Kit
Our visual identity
Everything you need to represent FeedSquad correctly — logos, colors, typography, and agent identity. Download assets or reference the guidelines below.
Primary Logo
Primary lockup · Light background
Primary lockup · Dark background
Primary lockup · Brand blue background
The Mark
Construction
Variants
Colors
Core Palette
Core Black
#18181B
Primary mark, text, UI
Brand Blue
#4A7BF7
Accent, links, Ghost agent
Surface
#FAFAF8
Light backgrounds, core card
Warm Grey
#F0EFEB
Alternate section backgrounds
Border
#ECEAE5
Card borders, dividers
Caption
#7A7A72
Secondary text, subtitles
Agent Identity Colors
Handler
Campaign Manager
#18181B
Ghost
LinkedIn Concierge
#4A7BF7
Stitch
Threads Concierge
#8B5CF6
Pulse
X Concierge
#E8534A
Pixel
Graphics Creator
#2DB67D
Whisper
Employee Advocate
#F5A623
Typography
Wordmark
feedsquad
Brand Type System
Fraunces
Headlines · Display · Weight 500
DM Sans
Body · UI · Weights 300–600
Usage Rules
Do
- Use provided color variants only
- Maintain card overlap order (gradient → color → core)
- Keep consistent offset spacing between cards
- Swap accent color for campaigns using approved alternates
- Use monochrome version on complex backgrounds
Don't
- Rotate or skew the mark
- Change the stacking order of cards
- Add drop shadows, glows, or effects
- Stretch or distort the proportions
- Place on busy backgrounds without mono variant
Download Assets
Construction Specs
| Viewbox | 48 × 48 units |
| Card size | 36 × 36 units (75% of viewbox) |
| Card offset | 6 units (12.5% of viewbox) |
| Corner radius | 10 units (~21% of mark size) |
| Back card position | x: 12, y: 0 |
| Middle card position | x: 6, y: 6 |
| Front card position | x: 0, y: 12 |
| Back card opacity | 19% (light bg) · 25% (dark bg) |
| Wordmark gap | ≈ 0.4× mark width from mark edge |
| Wordmark baseline | Aligned to bottom of middle card |