Brand Kit
Our visual identity
Everything you need to represent FeedSquad correctly — logos, colors, typography, and agent identity. Download assets or reference the guidelines below.
Primary Logo
Primary lockup · Light background
Primary lockup · Dark background
Primary lockup · Brand blue background
The Mark
Construction
Variants
Colors
Core Palette
Core Black
Primary mark, text, UI
Brand Blue
Accent, links, Ghost agent
Surface
Light backgrounds, core card
Warm Grey
Alternate section backgrounds
Border
Card borders, dividers
Caption
Secondary text, subtitles
Agent Identity Colors
Handler
Campaign Manager
Ghost
LinkedIn Concierge
Pulse
X Concierge
Stitch
Threads Concierge
Cite
Search Concierge
Herald
Press Concierge
Parley
Interview Concierge
Pixel
Graphics Creator
Whisper
Advocacy Concierge
Chief
Marketing Operator
Typography
Wordmark
feedsquad
Brand Type System
Fraunces
Headlines · Display · Weight 500
DM Sans
Body · UI · Weights 300–600
Usage Rules
Do
- Use provided color variants only
- Maintain card overlap order (gradient → color → core)
- Keep consistent offset spacing between cards
- Swap accent color for campaigns using approved alternates
- Use monochrome version on complex backgrounds
Don't
- Rotate or skew the mark
- Change the stacking order of cards
- Add drop shadows, glows, or effects
- Stretch or distort the proportions
- Place on busy backgrounds without mono variant
Download Assets
Construction Specs
| Viewbox | 48 × 48 units |
| Card size | 36 × 36 units (75% of viewbox) |
| Card offset | 6 units (12.5% of viewbox) |
| Corner radius | 10 units (~21% of mark size) |
| Back card position | x: 12, y: 0 |
| Middle card position | x: 6, y: 6 |
| Front card position | x: 0, y: 12 |
| Back card opacity | 19% (light bg) · 25% (dark bg) |
| Wordmark gap | ≈ 0.4× mark width from mark edge |
| Wordmark baseline | Aligned to bottom of middle card |