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Make better decisions about AI in marketing. Practical guides, worked examples and ways to measure whether the tools improve your work.
What agentic AI should mean in a marketing tool, a five-rung ladder from writing assistant to multi-agent system, a goal-shaped trial task, and the actions an agent must never take without a person.
Use AI to interview employees, draft from their own words and check the result, while each person stays the author. Includes the LinkedIn User Agreement rules that decide what an AI tool may do.
LinkedIn retired the My Company tab, the Employee Advocacy tab and the curator role. Here is what Page admins can still do natively, a setup without a platform, and how to test one if you need it.
A practical guide to AI marketing use cases, tool selection, costs, approvals and measurement. Includes a two-week pilot and a reusable decision worksheet.
Evaluate research, writing, context, publishing and recovery with a real brief before trusting an AI social media agent.
Define the scope of automated publishing, review changed content and build a clear exception path before enabling it.
Use current developer-mode documentation and verify the connected service’s account, approval and publishing behaviour.
Ghost · LinkedIn Concierge
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