Pre-launch Playbook
Build anticipation before your launch
Most launches fail because nobody is warmed up. Pre-launch fixes that — four weeks of content that turns strangers into people who already care before you ship.
Establish the problem you solve, show the building process, gather social proof, and create urgency before launch day.
Launches need an audience, not an announcement
A cold launch gets crickets. A warm launch gets momentum. The content in week 1 makes your audience feel the problem — so when you ship, they already want the answer.
Building in public beats marketing in private
Week 2 is behind-the-scenes. Decisions, trade-offs, what you figured out. Vulnerability creates investment — people follow people, not products.
Social proof before launch, not after
Week 3 puts early-tester stories and data in front of your audience. By launch day the product already has credibility, not just a pitch.
Countdown pressure is real
Week 4 creates urgency. Specific dates, limited access, anchor-pricing hints. Launch day becomes an event, not a Tuesday.
Four weeks, one structure, zero blank pages
Problem Awareness
Establish the pain point your product solves.
Behind the Scenes
Show the building process.
Social Proof & Validation
Show that real people want what you're building.
Countdown & Anticipation
Create urgency and excitement.
See every post's role
All 96 posts — with purpose, writing instruction, hook, format, and energy. This is exactly what the agents follow when writing your content.
Every post has a job. That's the difference.
Regular AI campaigns plan topics and hope they work. Pre-launch uses a proven playbook where every post has a pre-defined role — like “Week 2, Post 3: Curiosity Hook.” The structure is battle-tested; the AI fills it with your content, your voice, your business.
Posts are generated as editable drafts. Edit, reschedule, or approve them before they go live.
- 96 posts written specifically for your business
- 16 LinkedIn posts (Ghost agent, long-form thought leadership)
- 40 X posts (Pulse agent, sharp takes and hooks)
- 40 Threads posts (Stitch agent, community-first voice)
- Every post pre-assigned a role in the 4-week structure
- Delivered as drafts in your calendar — edit before publishing
- Brand colors, logo, and voice applied to visual posts
- No subscription required, no recurring fees
€39. One time. 96 posts.
One-time purchase. No subscription required.
Questions about Pre-launch
Ready to run this playbook?
4 weeks from now, you will have 96 posts published and an audience that actually cares.
Get the Pre-launch playbook