This week’s work becomes this week’s newsletter.
Herald turns approved posts, product changes, and founder notes into a coherent issue. When there is real news, it can also shape a press-ready announcement—without promising coverage.
The week judgment became the product
Three things changed this week. Together, they point at a larger shift: AI work is moving from generation to governed decisions.
The job to be done
The newsletter keeps slipping because every issue starts as a new writing project.
Collects what happened
Herald pulls from approved posts, launches, notes, and the week’s actual shipped work.
Finds the editorial spine
It chooses the theme, orders the material, and drafts the issue in your voice.
Prepares the send
You review the subject, body, and audience before the issue moves into delivery.
What you actually get
A finished artifact, not a clever conversation.
Reuses the real week
Herald compounds approved work instead of demanding a fresh essay every Friday.
Honest PR boundary
It can prepare a strong release and outreach material; external coverage remains an editorial decision outside FeedSquad.
How the team works together
One teammate. One shared operating system.
Ghost, Cite, and the rest of the squad create the source material. Stash keeps facts aligned. Handler provides the calendar context.
The offer
Early access
Herald is not on sale yet. Asking for early access is free, and nothing is charged.
See the artifact, keep control of every approval, and add the rest of the squad when the workflow earns it.
Request early access →Related capabilities
Questions about Herald.
Meet the teammates around this job.
Each one owns a clear handoff. Together, they operate as a team.
Herald · Newsletter & Press
Put Herald to work.
Builds the newsletter from work you already did and packages real news clearly.
Start with one real job. FeedSquad shows you the finished work before anything publishes, and you keep the final say.
Request early access