A woman reads a tablet in the open door of her van by the ocean.

Herald / Newsletter agent

This week’s work, written up for your readers.

Herald is an AI newsletter writer. It drafts your next issue from what you published this week and what Stash knows about your business. You edit it, approve it, and it sends. You can stop the send before it goes out.

Request early access How an issue gets made

Early access · Sends only after you approve

Your readers asked to hear from you.

People on your list chose to hear from you, and they rarely see what you posted in their feeds. Herald turns the week’s published work into an issue written for them.

In the product

How an issue gets made.

01
This week’s posts and your Stash
Herald starts from what you published this week and what Stash knows about your business.
02
A draft on your send day
The issue is waiting on the day and hour you chose.
03
You edit and approve
Change the subject, body and highlights, then approve.
04
Approve, then it sends
Approving schedules the send. You can stop it before it goes out.

A diagram of the workflow, not a real issue. Herald drafts automatically; it never sends without your approval.

Your week, written for your readers.

01
A draft on your schedule
Choose the day and hour, and Herald has a draft waiting, made from what you published.
02
Your list, handled carefully
Import a CSV, add a subscribe page with confirmation emails, and keep unsubscribes and consent on record.
03
A press release when there’s news
Herald drafts the release; you send it to the outlets you choose.

For lists that deserve a regular letter.

Founders
Tell early customers what changed and why.
Studios and independent businesses
Keep regulars up to date without a Friday writing session.
Consultants and coaches
Send a periodic letter that sounds like you.
Teams moving a list
Bring your list from Substack, Mailchimp or ConvertKit with a CSV.

Getting started

What you give Herald. What you review.

01
Set it up
Import your list or open a subscribe page, add the footer details the law requires and choose your send day.
02
Read the draft
On your send day, the issue is waiting. Edit the subject, body and highlights.
03
Approve, or don’t
Approving schedules the send. You can stop it before it goes out.

Nothing sends until you approve it.

Herald writes drafts on its own. It never sends one on its own. After you approve, you can still stop the send before it goes out. Herald does not send press releases; you do, from your own inbox.

The offer

Early access

Herald is not on sale yet. Asking for early access is free, and nothing is charged.

Write to the people who asked to hear from you.

Choose Herald when you have a list and the week’s work to tell it about. Every issue waits for your approval.

Request early access →

Questions about Herald.

No. Herald drafts automatically on your send day, but every issue waits for your approval. After you approve, you can still stop the send before it goes out.

Herald is in early access. Request access with the button on this page; asking is free, and nothing is charged.

Yes. Import a CSV exported from Substack, Mailchimp, ConvertKit or another tool and confirm the column mapping before saving.

Posts your squad published that week, plus your voice, stories and approved proof from Stash. Read it before approving; you are the editor.

No. It drafts the release and marks it ready when you approve. You send it to journalists yourself, and Herald does not promise coverage.

A shared FeedSquad sending domain by default, or your own domain once you verify its DNS records.

At least one active subscriber and the footer details email law requires: your organisation name, a street address and a country.

Guides and documentation

AI newsletter agent →Meet Ghost →Meet Stash →Pricing →

Use Herald from your AI assistant

Herald works inside FeedSquad and has no MCP tools. Your assistant can draft and schedule posts through Handler, and what you publish becomes part of the week Herald writes up.