A woman explains something to two colleagues in front of a wall of notes.

Chief / The marketing operator

Start the week with the plan already made.

Chief is the AI head of marketing. This AI marketing agent turns your goals, business context and calendar into a weekly marketing plan, explains its reasoning and drafts the posts for LinkedIn, X and Threads. You approve or edit each one before anything is published.

Hire Chief What arrives each week

€299/mo · Every post waits for your approval

How Chief works: one campaign, start to finish

From the first question to the next brief, in 79 seconds.

Presented by Maya, an AI avatar.

Stop planning the week from a blank page.

Chief reads what is already true: your strategy, what Stash knows and what is on the calendar. It proposes the week with its reasons, so your attention goes to the posts, not to planning them.

In the product

What arrives each week.

The briefing: Why this week’s work matters, what Chief planned and how it fits your goals.
The lead post, in full: Read the most important post first.
One card per post: Approve it, edit it or reject it. Your edit is the text that ships.

The briefing arrives by email. Connect Telegram to get Chief’s briefing and approve from your phone. Set up Chief on Telegram

This describes the weekly briefing’s structure. It is not a customer’s plan, and it shows no results.

A plan you can read, posts you can change.

01
Plans the week with reasons
The week’s goals, the posts that serve them and why each one is there.
02
Drafts the posts
LinkedIn, X and Threads posts arrive as cards to approve or edit.
03
Reads your decisions into next week
What you approved, edited and rejected, your “never again” rules and how published posts did all shape the next plan.

Chief and general AI agents.

Chief comes with a team: specialists draft each format, Handler publishes and Stash keeps your brand. It works inside your brand rules, asks before anything goes out, does marketing only and needs no setup. The general agents beside it take on many more kinds of work, and two of them are free and open source.

Chief and 5 general AI agents, compared on 22 October 2026.
What you get	ChiefFeedSquad	Hermes AgentNous Research	OpenClawOpenClaw Foundation	Grok BotSpaceXAI	ChatGPT dotsOpenAI	Claude DuetAnthropic
Publishes to LinkedIn, X and Threads after your approvalBuilt in, with nothing extra to wire up.	YesAll three. Handler publishes each post once you approve it.	Not documentedNo built-in publisher in its docs. A skill or browser tool you add could post.	PartlyCommunity-made skills exist for X. You install and vet them yourself.	Not documentedIts cloud browser can use sites you sign into, but no publisher is documented.	Not documentedIts cloud browser could post, but no publisher is documented.	PartlyIts launch examples include a LinkedIn post after you edit and approve it. X and Threads are not documented.
Drafts in your brand voice from shared memoryOne memory of your voice, facts and rules that every draft reads.	YesStash holds your voice and facts, each marked approved or blocked. Chief adds its own memory and your “never again” rules.	PartlyKeeps notes about you and searches past sessions. Voice comes from the samples you give it.	PartlyMarkdown notes with search. Voice comes from the samples you give it.	PartlyEach Bot keeps its own memory and preferences; files and sign-ins are shared across your Bots. Voice comes from the samples you give it.	PartlyStarts from your existing memory and keeps its own notes. Voice comes from the samples you give it.	PartlyCarries over your existing memory, skills and connected apps. Voice comes from the samples you give it.
Asks before it acts for you	YesNothing publishes until you approve it, and your edit is the text that ships.	PartlyA model rates each risky command; unclear ones come to you. Other approvals are yours to set up.	PartlyConfigurable by you. Its docs say sandboxing is off by default, so tools run on your machine.	YesA review model checks risky actions and can hold them for you. Its docs suggest ask-first rules for sending and publishing.	YesAn automatic review decides when an action needs your approval. You can add ask-first rules.	YesAsks before sending a message, paying, signing or deleting anything.
Plans your marketing week	YesA weekly plan with its reasons. The plan decides what gets drafted.	PartlyIts scheduler can run a planning prompt you write.	PartlyIts automations can run a planning prompt you write.	PartlyA scheduled routine can run a planning prompt you write.	PartlyA scheduled task can run a planning prompt you write.	PartlyTakes on marketing tasks you assign. No weekly plan is documented.
Learns from post results	YesWhat you approve, reject and edit, and how posts did, shape the next plan.	Not documented	Not documented	Not documented	Not documented	Not documented
Setup	Hosted. Sign up and connect your channels. No servers, API keys or hosting.	You install and run it on your own machine or server. Open source (MIT), and you choose the model.	You install and run it on your own machine (Node 24.16 or later). Open source (MIT), and you choose the model.	Hosted, in beta. Install the desktop or mobile app; your Bots work on one shared cloud computer.	Hosted, inside an eligible plan. Rolling out gradually.	Hosted. A research preview: join the waitlist, then use the app.
Where it reaches you	Telegram for briefings and approvals, an email brief on working days, and the web app. At most 5 pings a working day, in your working hours.	Telegram, Discord, Slack, Signal, the command line and more.	Telegram, Discord, Slack, Teams, iMessage and 20+ more.	Its desktop and mobile apps, voice chat, and tagging @bot on X (not yet in the UK, EEA or Australia).	Its mobile and desktop apps, voice calls, Slack and Teams.	Its iOS and Android app, and the web.
Handles work beyond marketing	NoMarketing on LinkedIn, X and Threads only.	Yes	Yes	Yes	Yes	Yes
PriceAs published, as of 22 October 2026.	€299/mo, hosted. The specialist team is included.	Free software. You pay for models and hosting.	Free software with no paid tier. You pay for models and hosting.	No price of its own. Included with SuperGrok plans (not Lite), paid Cursor plans and The X Subscription from Premium up, with weekly usage.	With Pro (from $100/mo), Business Premium or Enterprise. On Pro, dots is not offered in the EEA, UK or Switzerland.	Included in Pro ($20/mo) and Max (from $100/mo) during the preview. US only, by waitlist.

Compared on 22 October 2026 from each product’s public pages. These products change often, so check their pages before you decide.

✓ documented on the product’s own pages. Partly: possible with your own setup, or covers part of the row. — not offered. Not documented: not found on its public pages.

Sources

Chief

Hermes Agent

OpenClaw

Grok Bot

ChatGPT dots

Claude Duet

Checked on 2026-10-22.

Read the full comparison

For founders who run marketing themselves.

Solo founders
Keep marketing moving without becoming its project manager.
Founders leading a small team
See the week’s marketing in one plan, alongside everything else.
Technical founders
Spend your time on the product and your judgment on the posts.
Founders preparing a launch
Give the weeks before and after a launch one direction.

Getting started

What you give Chief. What you review.

01
Give it your direction
Your goals, your audience and what Stash knows about the business. Connect the accounts you publish to.
02
Read the weekly briefing
Drop or swap a planned post, or tell Chief what to change.
03
Approve or edit each post
Approved posts go onto the calendar at their scheduled time.

Chief plans on its own. Publishing waits for you.

Chief doesn’t ask permission to plan or draft. Every post comes to you to approve, edit or reject, and nothing is published until you approve it.

The offer

€299/mo

Chief includes every agent in the €99/mo Core Squad, plus Parley, Cite and Scout, and adds the coordinator who plans your week. One price, not one on top of the other.

One coordinator for the whole week.

Choose Chief when deciding what to post each week is the job you want off your plate. Chief plans the week and drafts the posts; you approve each one.

Included with Chief

Handler · Social Scheduler
Ghost · LinkedIn Writing Agent
Pulse · X Writing Agent
Stitch · Threads Writing Agent
Parley · Expertise Interview Agent
Cite · Long-form Article Agent
Template Pixel for post visuals
Stash · Shared Marketing Memory
Scout · Conversation Discovery Agent

Hire Chief →

Questions about Chief.

Try a small job with facts you already have. For example: turn these release notes into a LinkedIn draft for existing customers, using only the facts in the notes. Then check the copy, make your edits and choose the account and time before approving it. This is a suggested first task, not a customer case study.

No. Chief plans and drafts on its own, but every post comes to you as a card to approve, edit or reject. Nothing is published until you approve it.

No. The weekly plan arrives as a briefing with its reasons, and the work starts from it. If you disagree, drop or swap a planned post, or tell Chief what to change.

No. Chief produces a weekly plan and the posts that carry it out, connected to your calendar, your approvals and Stash. You can also ask it questions or change the plan in chat.

No. Chief sends the weekly briefing and a short morning brief by email on working days, and posts waiting for your approval collect in your Chief inbox. Connect Telegram to get the briefing and approve from your phone.

Each new plan reads what you approved, edited and rejected, the “never again” rules you set and how published posts performed. Your review still decides what represents you.

Chief’s plan includes Handler, Ghost, Pulse, Stitch, Parley, Cite, Pixel, Stash and Scout, and adds the coordinator who plans your week. One price, shown on this page.

Founders and lean teams who need marketing to run every week but do not want to hire and manage a marketing team.

Yes. In Chief → Settings, press Connect Telegram, open @feedsquad_chief_bot and press Start. Chief then brings posts and replies to Telegram for your approval, and nothing publishes until you approve it. WhatsApp isn't available yet. Step-by-step guide

Guides and documentation

Choose a first AI marketing task →Evaluate AI marketing agents →Build or buy your AI marketing team →Set up Chief on Telegram →Approval-first marketing →Plan a campaign with AI →A solo founder’s AI team →Founder content distribution →Multi-platform strategy →Create a campaign →Scheduling documentation →

Use Chief from your AI assistant

Chief works inside FeedSquad and has no MCP tools of its own. Through FeedSquad MCP your assistant can put posts on the same calendar with Handler’s tools, and check what your account includes. Chief reads that calendar when it plans the next week.

create_post: Save a draft on your FeedSquad calendar.
get_calendar: Read what is planned and published.
get_plans: See which plans and agents your account includes (not offered in ChatGPT).