Ghost vs Supergrow

Supergrow is a LinkedIn writing and scheduling tool with team and agency features. Ghost is a LinkedIn writing agent that drafts campaigns from your own material. Here is how they differ, with sources.

What Supergrow is

Supergrow is a LinkedIn tool for writing, scheduling and engagement. Its voice profile, called Content DNA, is built from your existing posts or writing samples. Drafts can come from an AI interview, voice notes, videos, PDFs or articles.

It publishes to LinkedIn profiles and company pages through the official API, with an automatic first comment, and describes itself as LinkedIn only. A calendar, a recurring queue and a board of stages hold your posts. For visuals it has a carousel maker, AI infographics and a design studio.

Its Teams plan adds review stages, approvals from clients you invite, in the app or from a shared link, a calendar across team members and team analytics. An engagement workspace helps you comment on other people’s posts, and a weekly report suggests what to repeat and change.

Where Supergrow is ahead

It has team and agency features: review stages, client approvals and a shared calendar.
It has visual tools for carousels and infographics.
It has a workspace for commenting on other people’s posts.
It publishes to company pages and has analytics with a weekly report.

What Ghost is

Ghost is FeedSquad’s LinkedIn writing agent. It turns your expertise into LinkedIn posts you can edit and approve, and it works as part of a small team of agents.

Starts from your material
Ghost drafts from what you give it: pasted text, a link, a document or a GitHub repository, along with your business context. Specific material gives you something concrete to check in each draft.
Keeps your voice
Your voice settings guide every draft, and writing samples can give Ghost a learned voice profile. Checks look for phrases lifted from your samples and for posts that open the same way.
Connected campaigns
Ghost plans a sequence of LinkedIn posts. Each one has its own role in the sequence, its own angle and a proposed date.
Approval first
Every post stays a draft until you approve it. A proposed date on its own never publishes anything.
Part of a team
Handler publishes your approved posts to LinkedIn, and template Pixel makes post visuals. Both come with Ghost. The FeedSquad Bundle adds Pulse for X, Stitch for Threads and Stash, the shared memory every agent reads.

Ghost and Supergrow, side by side

Ghost and Supergrow, compared on 22 October 2026.
What you get	GhostFeedSquad	Supergrowsupergrow.ai
Drafts in your voice from your own materialYour sources, writing samples and context, read before each draft.	YesStarts from your sources: pasted text, a link, a document or GitHub. Writing samples can give it a learned voice profile, and with the Bundle, Stash adds shared business context.	YesBuilds a voice profile from your posts or writing samples, and drafts from AI interviews, voice notes, videos, PDFs and articles.
Plans a connected campaignSeveral posts, each with its own angle and a proposed date.	YesPlans a sequence of posts, each with a role, an angle and a proposed date, and checks the set for repeated openings.	PartlyA calendar, a recurring queue and variations from one source. A connected multi-post plan is not documented.
Waits for your approval before publishing	YesEvery post stays a draft until you approve it. A proposed date alone never publishes anything.	YesYou publish or schedule each post. The Teams plan adds review stages, and clients you invite can approve in the app, or review from a shared link.
Publishes to LinkedInAnd where else it can post.	YesHandler, included with Ghost, publishes approved posts to your LinkedIn personal profile.	YesLinkedIn profiles and company pages, with an automatic first comment. LinkedIn only.
Writes for X and Threads too	PartlyGhost writes for LinkedIn. The FeedSquad Bundle adds Pulse for X and Stitch for Threads, and Handler publishes there.	Not documentedIts own pages describe a LinkedIn-only product.
Visuals for your posts	YesTemplate Pixel is included: branded visuals from your brand kit. AI-generated images are the separate Pixel Pro add-on.	YesA carousel maker with text-to-carousel, AI infographics from your post text and a design studio.
Analytics and learning from results	NoNot part of Ghost. How a post performed does not change later drafts.	PartlyAnalytics with a weekly report on what to repeat and change. Results feeding into drafts on their own is not documented.
Engagement tools on LinkedInReplies, comments and contacts.	NoGhost writes your posts. Replies and comments are not part of it.	YesA workspace for commenting, with lists, a focused feed and AI comment drafts.
Setup	Hosted. Sign up and bring your material. Connect LinkedIn when you want Handler to publish.	Connect LinkedIn and add writing samples. A 7-day free trial, after which the account pauses until you choose a plan.
PriceAs published, as of 22 October 2026.	€39/mo or €390/year. Includes Handler and template Pixel.	Pro $39/mo ($31/mo billed yearly), Teams $199/mo for 5 accounts, Enterprise on request.

Compared on 22 October 2026 from each product’s public pages. These products change often, so check their pages before you decide.

✓ documented on the product’s own pages. Partly: covers part of the row. — not offered, by the product’s own account. Not documented: not found on its public pages.

Sources

Ghost

Supergrow

Checked on 2026-10-22.

When to choose which

Choose Supergrow if

you run LinkedIn for a team or for clients and need review stages
carousels and infographics are a big part of your content
you want a commenting workspace and a weekly performance report
you publish to company pages

Choose Ghost if

you want a connected campaign planned with angles and proposed dates
you want drafts that start from your own documents, links and writing samples
you want each post to wait for your approval before Handler publishes it
you may want X and Threads later, written by agents that share the same memory

Questions about Ghost and Supergrow.

Yes. On its Teams plan, drafts move through stages such as Draft, In Review and Approved, and clients you invite can approve in the app, or review from a shared link. On its own, you publish or schedule each post yourself.

Supergrow’s pricing page lists Pro at $39 a month ($31 billed yearly) and Teams at $199 a month for 5 accounts, with Enterprise on request, as of 22 October 2026. Every plan starts with a 7-day free trial.

Ghost writes for LinkedIn. The FeedSquad Bundle adds Pulse, which writes for X, and Stitch, which writes for Threads, and Handler publishes to all three after you approve each post.

No. New campaign posts stay drafts until you approve them, even when they have proposed dates. Approving a future-dated post lets Handler publish it at that time.

Yes. Ghost drafts your LinkedIn posts and Handler publishes the ones you approve. Another tool can keep the jobs it does well for you.

All comparisons

Ghost · LinkedIn Writing Agent

See how Ghost writes.

A real published post and the approval step, on the Ghost page.

Start with one real job. FeedSquad shows you the finished work before anything publishes, and you keep the final say.

See how Ghost works

What Supergrow is

What Ghost is

Ghost is FeedSquad’s LinkedIn writing agent. It turns your expertise into LinkedIn posts you can edit and approve, and it works as part of a small team of agents.

Starts from your material

Ghost drafts from what you give it: pasted text, a link, a document or a GitHub repository, along with your business context. Specific material gives you something concrete to check in each draft.

Keeps your voice

Your voice settings guide every draft, and writing samples can give Ghost a learned voice profile. Checks look for phrases lifted from your samples and for posts that open the same way.

Connected campaigns

Ghost plans a sequence of LinkedIn posts. Each one has its own role in the sequence, its own angle and a proposed date.

Approval first

Every post stays a draft until you approve it. A proposed date on its own never publishes anything.

Part of a team

Handler publishes your approved posts to LinkedIn, and template Pixel makes post visuals. Both come with Ghost. The FeedSquad Bundle adds Pulse for X, Stitch for Threads and Stash, the shared memory every agent reads.