Hiring Magnet Playbook
Turn "we're hiring" into a stream of people who actually want to work for you
The role has sat open for weeks and the job board keeps returning résumé-spam. Hiring Magnet is four weeks of employer-brand posts that show the work, the people, and the bar — so by the time the announcement drops, the right people are already sold and the wrong ones have filtered themselves out.
A four-week employer-brand arc that makes the RIGHT people apply — and quietly filters the wrong ones out — before the role announcement ever lands. Week 1 attracts by substance (the real problems your team solves), week 2 shows culture through concrete moments (not perks or 'great team' clichés), week 3 shows the trajectory a hire steps into, and week 4 makes the ask on an audience already sold. The engine is self-selection: two deliberate filter posts (the one bar you won't compromise on, and who this is explicitly NOT for) that repel résumé-spammers and pull the people who read them and think 'that's me.' Interview-fed throughout, so the retention stories and the standard of craft are specific and true, not fabricated.
The role announcement comes last, not first
"We're hiring!" on day one lands on a cold audience and pulls whoever is job-hunting that week. Weeks 1–3 attract by substance instead — the genuinely interesting problems your team solves, culture shown through concrete moments, and the trajectory a hire steps into — so week 4's ask lands on people who already want in.
Self-selection beats screening
Two deliberate filter posts do the work a résumé pile can't: the one bar you won't compromise on, and who this role is honestly NOT for. Résumé-spammers scroll past; the people who read them and think "that's me" lean in. Your inbound shrinks in volume and jumps in quality.
Interview-fed, so none of it is employer-brand slop
The retention story, the standard of craft, the real problem the team is on right now — all of it comes from a founder interview, not a template. No "great culture," no "amazing team," no ping-pong tables. Concrete moments are the only culture content candidates believe.
4 weeks, one structure, zero blank pages
Show the Work
Attract by substance.
Show the People
Turn the work into a team worth joining.
Show the Trajectory
Show the arc a hire steps into — where the company is heading and what year one actually looks like — and drop the first self-selection filter (the bar).
The Ask
Make the ask on an audience already sold.
See every post's role
All 20 posts — with purpose, writing instruction, hook, format, and energy. This is exactly what the agents follow when writing your content.
Every post has a job. That's the difference.
Regular AI campaigns plan topics and hope they work. Hiring Magnet uses a proven playbook where every post has a pre-defined role — like “Week 2, Post 3: Curiosity Hook.” The structure is battle-tested; the AI fills it with your content, your voice, your business.
Posts are generated as editable drafts. Edit, reschedule, or approve them before they go live.
- 20 posts written specifically for your business
- 12 LinkedIn posts (Ghost agent, long-form thought leadership)
- 8 X posts (Pulse agent, sharp takes and hooks)
- Every post pre-assigned a role in the 4-week structure
- Delivered as drafts in your calendar — edit before publishing
- Brand colors, logo, and voice applied to visual posts
- No subscription required, no recurring fees
€39. One time. 20 posts.
One-time purchase. No subscription required.
Questions about Hiring Magnet
Ready to run this playbook?
4 weeks from now, you will have 20 posts published and an audience that actually cares.
Get the Hiring Magnet playbook