Videos / Walkthrough
How Chief works: one campaign, start to finish
From the first question to the next brief, in 79 seconds.
Presented by Maya, an AI avatar.
Transcript
Hi, I’m Maya, and I’m an AI avatar. I work for FeedSquad. The EU made me make sure you know I’m AI. You’ve met the squad. Let me show you how Chief actually runs it: one campaign, start to finish.
Research
It starts with the question you’d ask a head of marketing. Chief reads what you’ve shipped, and what your customers keep asking… and comes back with an angle before anyone writes a word.
Coordinate
Say yes, and Chief briefs the squad. Everyone works from the same brief. When the work is ready, it comes back to you, and you approve the final version before anything is published.
Analyze
Once it’s live, Chief and Clerk read the response, not just the numbers. And Chief tells you plainly what the evidence shows, and what it doesn’t yet.
Learn
Then you correct it, the way you’d correct a colleague. Stash remembers, and the next brief starts from what you taught it.
Research. Coordinate. Analyze. Learn. Every week, a little smarter. You stay the voice. Chief runs the rest.