Compare the writing and publishing workflow.
Buffer helps you draft, adapt and publish posts across many networks. FeedSquad’s writing agents turn your material into campaigns, then Handler publishes the posts you approve. Start with the job you need help with and the channels you use.
What Buffer gets right
If Buffer already fits your week, there may be no reason to switch. These are the parts worth keeping in mind.
A free plan you can run on
Up to 3 channels, 10 scheduled posts per channel, a space for ideas and one user. The AI Assistant is on the free plan too.
Low prices per channel
Essentials is $5 and Team is $10 per channel a month, billed yearly, as of 22 October 2026. If you keep two or three accounts and already know what goes in them, that is hard to beat.
More than a queue
A shared inbox for replying to comments, a link-in-bio page, mobile apps, a public API and an MCP server for AI assistants.
It reaches many networks
LinkedIn profiles and pages, Facebook, Instagram, X, Threads, Bluesky, Mastodon, TikTok, YouTube Shorts, Pinterest, Google Business Profile and Substack Notes. FeedSquad publishes to LinkedIn, X and Threads. If your work lives on Instagram or TikTok, Buffer is the better fit.
You might not need us
If you already know what you want to say and you need it published on time across many networks at a low price, stay on Buffer. Adding FeedSquad would mean paying for writing help you do not need. The rest of this page is for the founder with the other problem.
The empty queue
An empty calendar can mean you are short on ideas, source material or time to write. Before changing tools, work out which part keeps stopping you.
Buffer’s AI Assistant can draft, refine and repurpose posts on every plan. Give it a brief you would actually use. Are the drafts accurate, do they sound like you, and do the posts make sense together?
Try a small batch before committing to a new tool. Count the time you spend preparing, checking and editing the posts, as well as the time spent generating them.
What a writing agent adds to a scheduler
FeedSquad’s writing agents draft from your material and wait for your approval. Handler then publishes the posts you approve, which is the part Buffer also does.
It drafts from your material
Ghost starts from your sources: pasted text, a link, a document or a GitHub repository. Writing samples can give it a learned voice profile. You review and edit every draft.
It plans connected campaigns
Ghost plans LinkedIn posts with a purpose, angle and suggested date, then checks for repeated openings. Buffer gives you ideas, tags, a calendar and a queue. Try planning the same campaign in each and see which leaves you with less work to finish.
Nothing publishes until you approve it
Every draft waits for you. You approve or edit each post, and a proposed date on its own never publishes anything. Buffer has approval steps for teammates on its Team plan.
Three networks, one calendar
Handler publishes to LinkedIn, X and Threads through their official APIs. Ghost writes for LinkedIn, and the FeedSquad Bundle adds Pulse for X and Stitch for Threads. That is fewer networks than Buffer.
It runs from Claude or ChatGPT
FeedSquad has an MCP connector, so you can plan a week from Claude or ChatGPT and keep every draft waiting for your approval. Buffer has an MCP server too, on every plan. It can create, edit, reschedule and delete posts, and its create tool can publish straight away unless you save a draft.
Agent versus scheduler, in full: what an AI social media agent is. More on how the LinkedIn writer works: meet Ghost. Running it from your AI: the LinkedIn MCP.
Side by side
Buffer is ahead on the scheduler’s rows, and FeedSquad on the writing rows. Buffer cells match the FeedSquad comparisons of 22 October 2026 unless a row says otherwise.
| FeedSquad | Buffer | |
|---|---|---|
| Networks it publishes to | PartialLinkedIn, X and Threads. | YesLinkedIn profiles and pages, plus 11 other networks, including Instagram, TikTok and YouTube Shorts. |
| Free plan | PartialFree Handler: 10 published posts a month on LinkedIn and Threads, and a free first Ghost campaign of 5 drafts. | YesUp to 3 channels, 10 scheduled posts per channel and the AI Assistant. |
| Price | PartialGhost €39/mo, with Handler and template Pixel included. | YesFree for up to 3 channels. Essentials $5 and Team $10 per channel a month, billed yearly. The AI Assistant is on every plan. |
| Analytics | PartialPulse and Stitch read public metrics for published posts. Ghost has no analytics. Later drafts are not tuned to results. | PartialAnalytics and AI prompts based on what worked. Drafts changing on their own from results is not documented. |
| Approval before publishing | YesEvery post stays a draft until you approve it. | YesYou schedule each post yourself. Approval steps for teammates are on the Team plan. |
| Runs from Claude or ChatGPT (MCP) | YesCreate, edit, reschedule and delete posts. Drafts wait for your approval. | YesCreate, edit, reschedule and delete posts, on every plan. Its create tool can publish straight away unless you save a draft. |
| Drafts in your voice from your own material | YesGhost starts from your sources and can learn a voice profile from your writing samples. | PartialIts AI Assistant drafts, rewrites and changes tone from your prompt. A saved brand voice is not documented. |
| Connected campaigns | YesGhost plans a sequence of posts, each with a role, an angle and a proposed date. | PartialYou group posts into campaigns with tags, a calendar and queue slots. AI planning of a campaign is not documented. |
Networks it publishes to
- PartialLinkedIn, X and Threads.
- YesLinkedIn profiles and pages, plus 11 other networks, including Instagram, TikTok and YouTube Shorts.
Free plan
- PartialFree Handler: 10 published posts a month on LinkedIn and Threads, and a free first Ghost campaign of 5 drafts.
- YesUp to 3 channels, 10 scheduled posts per channel and the AI Assistant.
Price
- PartialGhost €39/mo, with Handler and template Pixel included.
- YesFree for up to 3 channels. Essentials $5 and Team $10 per channel a month, billed yearly. The AI Assistant is on every plan.
Analytics
- PartialPulse and Stitch read public metrics for published posts. Ghost has no analytics. Later drafts are not tuned to results.
- PartialAnalytics and AI prompts based on what worked. Drafts changing on their own from results is not documented.
Approval before publishing
- YesEvery post stays a draft until you approve it.
- YesYou schedule each post yourself. Approval steps for teammates are on the Team plan.
Runs from Claude or ChatGPT (MCP)
- YesCreate, edit, reschedule and delete posts. Drafts wait for your approval.
- YesCreate, edit, reschedule and delete posts, on every plan. Its create tool can publish straight away unless you save a draft.
Drafts in your voice from your own material
- YesGhost starts from your sources and can learn a voice profile from your writing samples.
- PartialIts AI Assistant drafts, rewrites and changes tone from your prompt. A saved brand voice is not documented.
Connected campaigns
- YesGhost plans a sequence of posts, each with a role, an angle and a proposed date.
- PartialYou group posts into campaigns with tags, a calendar and queue slots. AI planning of a campaign is not documented.
What each costs
Buffer bills per channel. FeedSquad bills per agent. Here are both, dated, so you can work out the cost for your own setup.
FeedSquad
Free for 10 published posts a month on LinkedIn and Threads. Paid Handler adds X publishing, campaigns and media through MCP.
Connected campaigns from your material. Includes Handler and template Pixel.
Ghost, Pulse and Stitch for LinkedIn, X and Threads, with Pixel, Handler and Stash.
Buffer
Up to 3 channels, 10 scheduled posts per channel, 1 user. The AI Assistant is included.
Advanced analytics and a hashtag manager. $60 a year per channel. 14-day trial.
Approval workflows, custom permissions and branded reports.
At the yearly rate shown here, three Buffer Essentials channels cost $15 a month before taxes, including AI drafting assistance. FeedSquad charges per agent. Include your setup and editing time when you compare the cost of a finished batch.
Which one is for you
Stay on Buffer
- Your queue is already full and you just need it published.
- You post to Instagram, TikTok or Pinterest.
- You run many channels and the price per channel matters most.
- You want to reply to comments from one inbox.
Try FeedSquad
- The queue keeps going empty and the posting keeps not happening.
- You want drafts that start from your own material.
- You are building a founder-led presence on LinkedIn, X or Threads.
- You would rather approve a draft than start from a blank composer.
The detailed comparisons
Each FeedSquad agent next to Buffer, with a sourced, dated table.
- Ghost vs BufferBuffer schedules posts to LinkedIn and 11 other networks and has a free plan. Ghost drafts LinkedIn campaigns from your own material and voice, and every post waits for your approval.Read the comparison →
- Pulse vs BufferBuffer schedules posts to X and 11 other networks and has a free plan. Pulse plans X campaigns from your own notes and updates, and each post waits for your approval on its own card.Read the comparison →
- Stitch vs BufferBuffer schedules posts to Threads and 11 other networks, with a free plan and a shared inbox. Stitch drafts Threads posts from your own ideas, and every post waits for your approval.Read the comparison →
Questions founders ask
Ghost · LinkedIn Writing Agent
See what the squad drafts for you.
Paste your website address and read the posts. Free.
Start with one real job. FeedSquad shows you the finished work before anything publishes, and you keep the final say.
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