The Most Versatile LinkedIn Tools of 2027
We counted 50 features across eight LinkedIn tools, using each company's own pages. Taplio covers the most and FeedSquad is second. See who does what.
The best LinkedIn tool and the most versatile LinkedIn tool are two different picks. The best one does your main job well. The most versatile one does the most jobs, so you are not paying for four subscriptions and copying drafts between them.
Breadth earns its price when your needs are about to widen: X or Threads next to LinkedIn, the company page next to your profile, a colleague who starts posting, a newsletter. It is a poor reason to buy when one job keeps slipping. For that, pick by the job, which is how our LinkedIn tools for founders list is organised.
This post counts instead. We wrote down 50 things a LinkedIn tool can do for you and checked eight tools against the list.
A note before the numbers: we make FeedSquad, one of the eight. The other seven were scored only from their own pages, read on 9 November 2026. A feature their pages do not show scores nothing, even if the product has it. FeedSquad was scored by the same rules from its public pages and the product. Taplio covers more of the list than we do, and the count says so.
The count
| Rank | Tool | Covered, of 50 | Without the seven rows we added, of 43 | Widest in | Thinnest in |
|---|---|---|---|---|---|
| 1 | Taplio | 36.5 | 33.5 | Engagement and leads | Approval, and X needs a second product |
| 2 | FeedSquad | 33.5 | 26.5 | Planning, and work beyond posts | Results, and engagement on LinkedIn |
| 3 | ContentIn | 28 | 25.5 | Writing | Other networks |
| 4 | Buffer | 27.5 | 25.5 | Publishing | Writing depth |
| 5 | Supergrow | 24.5 | 24 | Writing and team review | Other networks |
| 6 | Typefully | 24 | 21.5 | Publishing to several networks | LinkedIn analytics |
| 7 | AuthoredUp | 19.5 | 19.5 | Analytics and editing | AI writing |
| 8 | Kleo | 16 | 15 | Writing and coaching | Publishing and engagement |
A yes counts 1. A partly counts 0.5: a narrower version of the feature, one that works on another network only, one that needs a second product, or a free page outside the product.
Seven of the 50 rows are there because FeedSquad was built to do them: an AI lead that plans the week with its reasons, one memory shared across agents, a check on whether AI search cites you, and four more. A list written by one of the tools on it leans its own way, so the fourth column takes those seven out. FeedSquad stays second, with ContentIn and Buffer one point behind.
What a count cannot tell you
- It rewards breadth, not depth. A full analytics suite and a single chart both score a yes.
- "Not shown" is not "does not have". We scored what each company's pages said on the day. Tools with few public pages lose points this way. Kleo has no help centre and several of its feature tabs are images, so its 16 is likely low.
- Each score is for the widest plan. Taplio's 36.5 needs Pro at $199 a month, and its $39 Starter plan has no AI writing. ContentIn needs Pro, $59, for company pages, and its approvals and seats sit on an Agency plan priced on request. Supergrow's review stages and employee advocacy are on Teams, $199 for 5 accounts. FeedSquad's 33.5 is for the whole team of agents, not for one of them.
- Other-network features count half. Typefully's analytics cover X. FeedSquad's Scout listens on X, and Stitch drafts replies on Threads. None of that helps on LinkedIn itself, so each is a partly.
Find your area before you read the total
| Area (rows) | Taplio | FeedSquad | ContentIn | Buffer | Supergrow | Typefully | AuthoredUp | Kleo |
|---|---|---|---|---|---|---|---|---|
| Writing (8) | 7 | 6.5 | 8 | 3 | 6.5 | 3.5 | 3 | 6 |
| Planning (3) | 2 | 3 | 2.5 | 2.5 | 1.5 | 2 | 1.5 | 2 |
| Publishing (6) | 5 | 3.5 | 3.5 | 6 | 3.5 | 4.5 | 3.5 | 2 |
| Team (2) | 1 | 1.5 | 2 | 2 | 2 | 1.5 | 1.5 | 0.5 |
| Results (2) | 2 | 0.5 | 1.5 | 1.5 | 1.5 | 0.5 | 2 | 1.5 |
| Engagement (4) | 4 | 1 | 2 | 1 | 2 | 1 | 0 | 0 |
| AI assistants (1) | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 |
| Beyond posts (4) | 1 | 2.5 | 1 | 0 | 1 | 0.5 | 0.5 | 1 |
| The seven rows we added (7) | 3 | 7 | 2.5 | 2 | 0.5 | 2.5 | 0 | 1 |
| Extras (13) | 10.5 | 7 | 4 | 8.5 | 5 | 7 | 6.5 | 2 |
| All 50 | 36.5 | 33.5 | 28 | 27.5 | 24.5 | 24 | 19.5 | 16 |
Each area has a different leader. ContentIn is the only tool with every writing row. Buffer is the only one with every publishing row. Taplio has all four engagement rows and shares the two results rows with AuthoredUp. FeedSquad is the only one with all three planning rows, and it has the most rows beyond posts.
If the rows you need sit in one area, the leader of that area will serve you better than the tool with the highest total.
The rows to read first if the account is yours
A founder's account is different from a brand account. Your name is on every post, you have less time than a marketer, and your needs widen as the company grows. These nine rows decide more than the other 41.
| What to check | Why it matters to you | Yes | Partly |
|---|---|---|---|
| Drafts from your documents or links | Your edge is what you know about your market. Drafts should start from your material, not from a template anyone can use. | Taplio, FeedSquad, ContentIn, Supergrow, Kleo | None |
| Learns your voice | Your name is on the post. The closer the draft sounds to you, the shorter the edit. | Taplio, FeedSquad, ContentIn, Supergrow, Typefully, Kleo | Buffer, AuthoredUp |
| Approval step before publishing | It matters whenever someone or something else drafts for you: an agent, a ghostwriter or a colleague. Nothing should go out before you have read it. | FeedSquad, ContentIn, Buffer, Supergrow | Typefully, AuthoredUp |
| Plans a connected run of posts (a campaign) | A launch, a raise or a hiring push needs a sequence of related posts, not one clever post. | FeedSquad | ContentIn, Buffer, Supergrow, Kleo |
| Publishes to company pages | The company page usually follows your own profile within months. | Taplio, FeedSquad, ContentIn, Buffer, Supergrow, Typefully, AuthoredUp | None |
| Publishes to other networks | X and Threads tend to arrive next. A second tool means setting up your voice twice. | FeedSquad, Buffer, Typefully | Taplio |
| Post analytics | So you can drop the topics nobody reads. | Taplio, ContentIn, Buffer, Supergrow, AuthoredUp, Kleo | FeedSquad, Typefully |
| Learns from your approvals, edits or results | Fixing the same thing in every draft is the hidden cost of an AI writer. | Taplio, FeedSquad, ContentIn | Buffer, Typefully, Kleo |
| Free plan | You should see your own drafts before you pay. | FeedSquad, Buffer, Typefully | None |
Tool by tool
1. Taplio: 36.5 of 50
Widest in: engagement and lead generation. It has all four rows: engagement feeds and lists, AI comments, DM and connection campaigns and a lead database. Writing is close to complete at 7 of 8, with drafts from links and YouTube, voice learning, a hook library, a library of popular posts, carousels and AI images. It also takes 10.5 of the 13 extra rows, among them best-time suggestions, a device preview, text formatting, evergreen re-queue, a public API and a brand kit.
Thin in: no approval step is documented. Roles exist, sign-off does not. No AI interview or voice notes are shown, X needs a separate Tweet Hunter subscription, and no native mobile app is documented.
Plan and price, as of 9 November 2026: the score needs Pro at $199 a month, which holds the lead database and outreach. AI writing, carousels and engagement feeds start on Growth at $69. Starter, $39, has no AI writing. These are monthly prices, with a 7-day free trial.
Pick it if LinkedIn is where you find customers and you want prospecting and writing in one place.
2. FeedSquad: 33.5 of 50
FeedSquad is a team of AI agents led by Chief, its AI head of marketing. Chief turns your goals and business context into a weekly plan with its reasons, and the team drafts the LinkedIn, X and Threads posts that carry it out. Every post waits for your approval.
Widest in: planning, where it is the only tool with all three rows. It is also the only one whose pages describe a connected run of posts, each with its own role, angle and proposed date. Four others get a partly there, for a weekly or 30-day plan, several posts from one source, or campaign tags.
It has the most rows beyond posts: long-form articles from Cite, employee advocacy from Whisper, and Herald, a newsletter agent we count as a partly because it is in early access. It writes natively for X and Threads, publishes to your profile or a company page you admin through LinkedIn's official API, interviews you through Parley, and makes carousels and visuals in your brand through Pixel.
It has all seven of the rows we added. Chief proposes the week with its reasons. Each new plan reads what you approved, edited and rejected and how published posts did. One memory, Stash, is shared by every agent. Cite watches whether ChatGPT and Claude cite you. Drafts are checked for AI patterns and repeated openings. And the MCP server runs campaigns from Claude or ChatGPT with the approval step kept.
Thin in: results, and engagement on LinkedIn. Analytics are a partly: Chief reads post results into its next plan and they are available to Claude or ChatGPT, but Clerk, the performance analyst, is in early access, and there is no import of your LinkedIn history. On LinkedIn it does not comment, reply or send messages for you, and it has no lead database. Scout finds conversations on X and Stitch drafts replies on Threads, which is why those two rows are a partly.
It also has no automatic first comment, browser extension, LinkedIn text formatting, evergreen re-queue, public API, shared inbox or Zapier connection. There is no library of popular posts and no coaching. Team seats are a partly: Whisper drafts for colleagues, but there are no client workspaces. There is no native mobile app: Chief's briefings and approvals work on Telegram.
Plan and price: the score is for the whole team. Chief's plan includes Ghost, Pulse, Stitch, Parley, Pixel, Handler and Stash, and Scout comes with Chief. Cite and Whisper are hired separately, and Herald is in early access. Handler publishes 10 posts a month free on LinkedIn and Threads, and Ghost's first campaign of 5 drafts is free with no card. Paid plans are on the pricing page, and Chief's price is on the Chief page.
Pick it if you want the week planned and drafted across LinkedIn, X and Threads, with each post waiting for you. Skip it if LinkedIn is where you prospect, or if you need detailed analytics today.
3. ContentIn: 28 of 50
Widest in: writing. It is the only tool with all eight rows: voice training, a knowledge base, an onboarding interview and voice notes, templates, a library of popular posts, AI carousels and AI images. It adds an MCP server, AI comment suggestions, a weekly plan and a brand kit.
Thin in: other networks. Its own comparison page says it does not post to X. No mobile app is documented, though there is a Telegram bot on Pro, and no browser extension or DM automation is shown.
Plan and price, as of 9 November 2026: Growth $39 a month, Pro $59. Company pages and document upload need Pro. Approvals and team seats are on the Agency plan, priced on request. A 7-day trial that asks for a card.
Pick it if writing is the whole job and LinkedIn is your only network.
4. Buffer: 27.5 of 50
Widest in: publishing. It is the only tool with all six rows: LinkedIn profiles and pages, an automatic first comment, 11 other networks, native iOS and Android apps and a browser extension. It also has approval steps on the Team plan, one inbox for comments, a public API, evergreen re-queue, X threads and an MCP server on every plan, the free one included.
Thin in: writing depth, 3 of 8. A saved voice is a partly, and its pages do not show drafting from your own documents, interviews, a library of popular posts or AI images. Engagement stops at replying to comments, and it has none of the rows beyond posts.
Plan and price, as of 9 November 2026: free for up to 3 channels. Paid plans start at $5 per channel a month, and approvals need Team. A 14-day trial on paid plans.
Pick it if you write your own posts and want one queue for every network.
5. Supergrow: 24.5 of 50
Widest in: writing, at 6.5 of 8, and team review. It drafts from links, YouTube, PDFs and voice notes, runs AI interviews and builds a voice profile it calls Content DNA. Its Teams plan has review stages, client approval, agency workspaces and an employee advocacy programme. The engagement workspace has lists, a focused feed and AI comments.
Thin in: other networks, which its pages do not show. A mobile app is a partly: one page names iOS and Android next to the web app, with no download link. No browser extension, outreach automation or lead database is shown.
Plan and price, as of 9 November 2026: Pro $39 a month for one account. Teams, $199 a month for 5 accounts, holds the review stages and advocacy. A 7-day free trial.
Pick it if a ghostwriter, a client or a team reviews posts before they go out.
6. Typefully: 24 of 50
Widest in: publishing to several networks. It covers LinkedIn profiles and pages, an automatic first comment, and five other networks: X, Threads, Bluesky, Mastodon and Substack Notes. Its writing assistant learns your voice, and its free plan includes the MCP server. It also has X threads, evergreen re-queue, a public API and Zapier-style integrations.
Thin in: LinkedIn results. Its analytics cover X, and its help centre said on 9 November 2026 that LinkedIn analytics were still in development. Its engagement tools are for X as well. No AI images, library of popular posts or native phone app is documented. It installs as a web app.
Plan and price: a free plan. Paid plans are on its pricing page.
Pick it if X is your first network and LinkedIn your second.
7. AuthoredUp: 19.5 of 50
Widest in: results. It has both rows: detailed analytics, and it is one of two tools here that import your LinkedIn history. Its editor has hooks, endings, snippets, text formatting and device previews. It adds best-time suggestions, a Chrome extension, a public API, evergreen re-queue and an MCP server, and company pages come at no extra charge.
Thin in: AI writing, which its pricing page lists as a closed beta. No AI images, engagement tools, outreach tools or other networks are shown. Mobile is an installable web app.
Plan and price, as of 9 November 2026: Individual $19.95 a month. A free trial without a card. Its length is not stated.
Pick it if you write your own posts and care most about formatting and what the numbers say.
8. Kleo: 16 of 50
Widest in: writing, 6 of 8, and coaching. It keeps a voice memory and a knowledge base, drafts from calls and documents, and has more than 400 templates and 200 example posts, a swipe file and visuals. It is the only tool here with weekly live coaching, group onboarding calls and a private community.
Thin in: publishing and engagement, on its pages at least. Company pages, a first comment, other networks, a mobile app, an approval step, engagement tools and an MCP server are not shown. Kleo documents less than the others, so this method undercounts it.
Plan and price, as of 9 November 2026: one plan, $99 a month or $999 a year. No free plan or trial is listed. There is a 7-day money-back guarantee on the monthly plan.
Pick it if you are new to LinkedIn and want people to learn from as much as software.
All 50 rows, and who has each
A tool named under Yes has the feature on its pages. Under Partly, it has a narrower version. A tool not named in a row did not show the feature on its pages on 9 November 2026, or says it does not offer it.
Writing
| # | Feature | Yes | Partly |
|---|---|---|---|
| 1 | AI post writing | Taplio, FeedSquad, ContentIn, Buffer, Supergrow, Typefully, Kleo | AuthoredUp |
| 2 | Learns your voice | Taplio, FeedSquad, ContentIn, Supergrow, Typefully, Kleo | Buffer, AuthoredUp |
| 3 | Drafts from your documents or links | Taplio, FeedSquad, ContentIn, Supergrow, Kleo | None |
| 4 | Interviews you (AI interview or voice notes) | FeedSquad, ContentIn, Supergrow | Typefully |
| 5 | Post templates or a hook library | Taplio, ContentIn, Buffer, Supergrow, AuthoredUp, Kleo | FeedSquad, Typefully |
| 6 | Library of popular posts | Taplio, ContentIn, Kleo | AuthoredUp |
| 7 | Carousel maker | Taplio, FeedSquad, ContentIn, Supergrow | Buffer, Typefully, AuthoredUp |
| 8 | AI images | Taplio, FeedSquad, ContentIn, Kleo | Supergrow |
Planning
| # | Feature | Yes | Partly |
|---|---|---|---|
| 9 | Content calendar | Taplio, FeedSquad, ContentIn, Buffer, Supergrow, Typefully, AuthoredUp | Kleo |
| 10 | Plans a connected run of posts (a campaign) | FeedSquad | ContentIn, Buffer, Supergrow, Kleo |
| 11 | Idea suggestions | Taplio, FeedSquad, ContentIn, Buffer, Typefully, Kleo | AuthoredUp |
Publishing
| # | Feature | Yes | Partly |
|---|---|---|---|
| 12 | Publishes to your LinkedIn profile | Taplio, FeedSquad, ContentIn, Buffer, Supergrow, Typefully, AuthoredUp, Kleo | None |
| 13 | Publishes to company pages | Taplio, FeedSquad, ContentIn, Buffer, Supergrow, Typefully, AuthoredUp | None |
| 14 | Automatic first comment | Taplio, ContentIn, Buffer, Supergrow, Typefully | None |
| 15 | Publishes to other networks | FeedSquad, Buffer, Typefully | Taplio |
| 16 | Mobile app | Buffer | Taplio, FeedSquad, ContentIn, Supergrow, Typefully, AuthoredUp |
| 17 | Browser extension | Taplio, Buffer, AuthoredUp, Kleo | None |
Team
| # | Feature | Yes | Partly |
|---|---|---|---|
| 18 | Approval step before publishing | FeedSquad, ContentIn, Buffer, Supergrow | Typefully, AuthoredUp |
| 19 | Team seats or client workspaces | Taplio, ContentIn, Buffer, Supergrow, Typefully, AuthoredUp | FeedSquad, Kleo |
Results
| # | Feature | Yes | Partly |
|---|---|---|---|
| 20 | Post analytics | Taplio, ContentIn, Buffer, Supergrow, AuthoredUp, Kleo | FeedSquad, Typefully |
| 21 | Imports your LinkedIn history | Taplio, AuthoredUp | ContentIn, Buffer, Supergrow, Kleo |
Engagement
| # | Feature | Yes | Partly |
|---|---|---|---|
| 22 | Help with comments and replies | Taplio, ContentIn, Buffer, Supergrow | FeedSquad, Typefully |
| 23 | Engagement feed or lists | Taplio, Supergrow | FeedSquad, ContentIn |
| 24 | DM or outreach automation | Taplio | Typefully |
| 25 | Lead database | Taplio | ContentIn |
AI assistants
| # | Feature | Yes | Partly |
|---|---|---|---|
| 26 | Works from Claude or ChatGPT (MCP server or connector) | Taplio, FeedSquad, ContentIn, Buffer, Supergrow, Typefully, AuthoredUp | None |
Beyond posts
| # | Feature | Yes | Partly |
|---|---|---|---|
| 27 | Newsletter | None | FeedSquad |
| 28 | Employee advocacy | FeedSquad, Supergrow | AuthoredUp |
| 29 | Long-form articles | FeedSquad | Typefully |
| 30 | Coaching, courses or community | Taplio, ContentIn, Kleo | None |
The seven rows we added
| # | Feature | Yes | Partly |
|---|---|---|---|
| 31 | Writes natively for X and Threads | FeedSquad, Buffer, Typefully | Taplio |
| 32 | An AI lead proposes a weekly plan with its reasons | FeedSquad | Taplio, ContentIn, Kleo |
| 33 | Learns from your approvals, edits or results | Taplio, FeedSquad, ContentIn | Buffer, Typefully, Kleo |
| 34 | One memory shared across agents and channels | FeedSquad | Typefully |
| 35 | Tracks whether AI search engines cite you | FeedSquad | None |
| 36 | Checks drafts for AI patterns and repeated openings | FeedSquad | Taplio, ContentIn |
| 37 | From Claude or ChatGPT: two or more of campaigns, an approval step and a posting cadence | FeedSquad | Taplio, ContentIn, Buffer, Supergrow, Typefully |
Extras
| # | Feature | Yes | Partly |
|---|---|---|---|
| 38 | Best-time suggestions | Taplio, AuthoredUp | FeedSquad, ContentIn, Buffer |
| 39 | Post preview across devices, with the "see more" cut | Taplio, AuthoredUp | FeedSquad, ContentIn, Buffer, Supergrow, Typefully, Kleo |
| 40 | LinkedIn text formatting (bold, italics, bullets) | Taplio, AuthoredUp | ContentIn, Supergrow, Typefully, Kleo |
| 41 | Re-queues evergreen posts | Taplio, Buffer, Typefully, AuthoredUp | ContentIn |
| 42 | Public API | Taplio, Buffer, Supergrow, Typefully, AuthoredUp | None |
| 43 | One inbox for comments across networks | Buffer | Taplio |
| 44 | Free plan | FeedSquad, Buffer, Typefully | None |
| 45 | Video posts to LinkedIn | Taplio, FeedSquad, Buffer, Typefully, AuthoredUp | None |
| 46 | Writes in other languages (stated on its pages) | Taplio, FeedSquad, Supergrow | AuthoredUp |
| 47 | Brand kit for visuals | Taplio, FeedSquad, ContentIn, Supergrow | None |
| 48 | X threads | FeedSquad, Buffer, Typefully | None |
| 49 | Turns long content into posts (video, podcast, PDF, article) | Taplio, FeedSquad, ContentIn, Supergrow, Kleo | Buffer |
| 50 | Zapier, Make or similar | Taplio, Buffer, Typefully | None |
Three rows need a note. On row 15, Buffer publishes to 11 other networks, Typefully to 5 and FeedSquad to 2, X and Threads. Taplio reaches X through a separate Tweet Hunter subscription. On row 16, only Buffer documents native iOS and Android apps. The partly entries cover a mobile browser, an installable web app or a Telegram bot. On row 39, Supergrow, ContentIn and Typefully offer a preview as a free page on their sites, and so does FeedSquad with its LinkedIn post preview.
How to use the count
- Mark the rows you expect to use in the next six months. Ignore the rest.
- Count again with only your rows. That is your shortlist.
- Check which plan each marked row needs and what that plan costs. LinkedIn tool pricing has the prices in one place.
- Give your top two the same real brief and time the edit, as described in the founders list.
If your marked rows sit in one area, buy that area's leader: Taplio for selling, ContentIn for writing, Buffer for publishing everywhere, AuthoredUp for analytics, Kleo for coaching. If they spread across planning, three networks and work beyond posts, that is where FeedSquad is wide.
How we counted
- Sources. Each company's own pricing, feature, help and comparison pages, read on 9 November 2026. Supergrow's mobile row was read again on 10 November. No reviews, directories or app-store listings.
- Verdicts. Yes when the pages describe the feature. Partly for a narrower version. Nothing otherwise, which covers both "not shown" and "says it does not offer it".
- Rules applied to every tool. A feature that works only on another network is a partly. A carousel maker has to build the slides inside the tool. A free page outside the product is a partly. A feature on a higher plan counts in full.
- FeedSquad. Scored by the same rules. Where a feature works on X or Threads only, or the agent behind it is not generally available yet, we took the lower score.
For tables of Ghost next to five of these tools, see the LinkedIn tool page. The Kleo alternative and Taplio alternative pages go deeper on those two, AI marketing teams for LinkedIn covers agent teams, and all comparisons lists the rest.
These products change often. Check their pages before you decide, and if you spot something out of date, write to support@feedsquad.com.